TOKYO: Toyota, the auto manufacturer, is Japan's most valuable brand, and is worth $31.6 billion (€25.0bn; £22.4bn), according to a list of the country's top global brands, as compiled by Interbrand.
Despite recently announcing it would be cutting production by 12% this year, and warning it will make a net loss for the first time in nearly six decades, Toyota took the top spot, although its overall valuation fell by 7% year-on-year.
Interbrand's study assessed firms listed on the Tokyo Stock Exchange, were founded in Japan, generate 30% of their revenues outside the country, and enjoy high levels of public awareness.
While the downturn has had a dramatic impact on many Japanese companies' share prices, Interbrand's Hiromitsu Hatakeyama argues that even though consumers are cutting back, their "trust in a brand does not suddenly decline by half or more."
Data sourced from The Edge; additional content by WARC staff