Auto maker Toyota Motor Sales USA is on the hunt for a shop to manage online and other “non-traditional” marketing for its youth-targeted cars, say reports.

In the running is Saatchi & Saatchi, incumbent on Toyota’s American account for almost twenty-five years, alongside other unnamed agencies. However, relations between Saatchi and the auto firm are said to be fragile, following Toyota’s recent appointment of Deborah Wahl – a “highly demanding” person, according to one source – as corporate marketing communications manager.

The budget is estimated at $10 million, and is thought to include less expensive cars, such as the Echo, plus models yet to be launched in the US.

Data sourced from:; additional content by WARC staff