TotalFinaElf is looking for agencies to handle its consolidated marketing services and media accounts.
The Franco-Belgian petroleum giant – formed in 1999 by the merger of TotalFina and Elf – recently combined the $40 million pan-European corporate and product ad duties of its two constituent parts at Parisian shop CLM/BBDO, former incumbent on TotalFina’s business, in what was the first consolidation of its marketing communications portfolio connected with the merger.
The heavy influence of one-time TotalFina executives at TFE is thought to have played a role in the selection of CLM/BBDO, and may do so in the forthcoming pitches.
Among the host of Parisian shops expected to contend for the $40m pan-European media planning and buying account are Elf incumbent MPG, as well as OMD, which handles TotalFina. Similarly, the review for the marketing services duties (budget undisclosed) includes The Sales Machine (Elf) and Proximity BBDO (TotalFina).
News source: AdAge Global