Andrew Green, of Ipsos, and marketing consultant Peter Field were Warc's most-downloaded authors in 2010, offering insights into media measurement and winning communications strategies.
Green is the global chief marketing officer of Ipsos' media, content and technology division, and wrote a popular analysis of evolving measurement methods, called From Prime Time to My Time.
A similar article covering the importance of share of voice, based on an assessment of case studies from the IPA Effectiveness Awards, was also widely read.
Elsewhere Merry Baskin, of consultancy Baskin Shark, delivered a variety of Best Practice papers that attracted considerable interest.
Data sourced from Warc