And the new world champion is … The Times of India, now officially the planet’s largest circulation English-language broadsheet with a daily circulation of 2.145 million during the second half of 2001.

Reeling but upright in the opposite corner is former champ USA Today with 2.120m daily sales.

The contest was refereed by the Audit Bureau of Circulations.

Data sourced from: BrandRepublic (UK); additional content by WARC staff