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Timberland Dismisses Martin in Search of More “Global” Shop

News, 18 May 2001


Footwear and clothing company Timberland has parted trails with four-year creative incumbent The Martin Agency and announced it is hunting a shop with greater “global” presence.

Select Resources International in Los Angeles is overseeing the review but no contenders have so far been named.

“Timberland’s stock, share and sales are up,” commented Martin’s chairman/ceo John Adams. “They have a new marketing director [Frank Bifulco] who is entitled to do what he thinks is best.”

A new creative agency with a presence in Europe, the US and Asia will be appointed in August, said Timberland. New York’s Allscope Media continues to service the media account.

Timberland devoted around $13 million to advertising last year – double its spend in 1999.

News source: AdWeek.com