NEW YORK: US DVR pioneer TiVo has inked a deal with YouTube which allows subscribers to watch user-generated content via their television sets.
The financial terms of the agreement are under wraps, but viewers will not be able to record video clips on their DVRs; nor will any ads be shown to accompany the online content.
Google-owned YouTube is home to around a third of all online video content and the deal is thought to be part of TiVo's efforts to enhance its offering against cheaper cable and satellite services.
The two companies are also planning to combine the service with TiVo's KidZone, which allows parents to control the content viewed by their children.
Declares YouTube product manager Jim Patterson: "This is part of a broader goal to bring YouTube everywhere."
However, only TiVo subscribers with broadband connections to HD DVRs will be able to access YouTube. This leaves a large number of the company's 3.9 million devices without access to streamed videos.
Data sourced from USA Today.com; additional content by WARC staff