ALVISO, California: DVR pioneer TiVo has teamed with US retail information giant IRI to create the IRI TiVo Consumer Insights Suite which links DVR consumer viewing patterns with subsequent product sales.

It also promises to quantify the effectiveness of specific ad campaigns and brand recognition programs in TiVo households.

Comments Todd Juenger, general manager of TiVo Research & Measurement: "The suite provides rich new consumer insights about TiVo usage and sales impact along with a world-class testing capability to fully understand how advertising creative is viewed, processed and acted upon in the real world."

Data sourced from (UK); additional content by WARC staff