ALVISO, CALIFORNIA - Digital video recorder pioneer TiVo is offering internet video to television viewers, the latest in a series of moves to differentiate its technology from rival devices.

Subscribers will access video clips from the National Basketball Association, the New York Times, iVillage and others to view on their TV sets at no extra cost.

Says TiVo ceo Tom Rogers: "For an awful lot of viewers, video doesn't become real TV until you can watch it on the television."