LONDON: UK communications regulator Ofcom today published its Communications Market: Digital Television Progress Report for Q3 2006 - not, perhaps, zippy page-turning reading to counter postprandial Yuletide torpor. Nonetheless, it paints a picture of world-leading progress in UK consumers' uptake of digital television.

By the end of September 2006 almost three of every four UK television-owning households (73.3%) viewed dTV on their main set. This represents growth of around 800,000 households over the period, around 600,000 of which were households watching digital terrestrial television (aka Freeview) for the first time.

Moreover, an increasing number of households now also watch dTV on second or third TV sets. As of September 2006 there were almost eight million second sets connected to some form of digital reception device, up year-on-year from four million.

The full report can be downloaded by clicking here.

Data sourced from Ofcom (UK); additional content by WARC staff