Just three shops are left to battle it out in the review of Cisco Systems’ $50–$60 million (€57m–€68m; £35m–£42m) duties.
The technology titan has shortlisted TBWA/Chiat/Day in Playa del Rey, California, plus San Francisco duo J Walter Thompson/Tonic and Grey Worldwide. The successful shop will oust ten-year incumbent Hill, Holliday, Connors Cosmopulos, also in San Francisco, which is not taking part.
Agencies falling by the wayside are thought to include Deutsch in Los Angeles, Arnold Worldwide in San Francisco and the same city’s BBDO West.
The three finalists will present to the client in May, with the review potentially stretching to June.
Data sourced from: AdAge.com; additional content by WARC staff