Four shops have made it through to the shortlist for Timberland’s $15-$20 million advertising account; three have fallen by the trail.
The hardy survivors are San Francisco’s Black Rocket/Euro RSCG, Carmichael Lynch of Minneapolis and the New York units of Fallon and J Walter Thompson. Manhattan trio DDB, Saatchi & Saatchi, and Young & Rubicam have dropped out of the hike; while incumbent The Martin Agency, Richmond, Virginia, never even laced-up its boots.
A spoke for the New Hampshire outdoor apparel specialist said that presentations from the surviving quartet would be seen during the second week of August with Timberland’s decision following swiftly.
The review process excludes media planning/buying (in the hands of Allscope Media of New York) and is conducted by Select Resources International of West Hollywood, California.
News source: AdWeek.com