NEW YORK: Women of a certain age, namely 30-somethings, can be a tough market to read because they are difficult to categorize, according to the US edition of Marie Claire magazine.
A study by the glossy title and consumer-behavior researcher Pam Danziger focused on 1,800 females aged 24-49. Concentrating on those in their thirties, the survey found that (in contrast to 18-35 men, baby boomers and teens) this market segment eludes easy definition.
However, the survey revealed that the 30-something woman is married, well-educated, trendy and environmentally conscientious. She works full time and is likely to be sleep-deprived.
The study also also found she looks for value and undertakes a lot of research before deciding to buy.
Data sourced from AdAge.com; additional content by WARC staff