DATELINE LONDON: General Election Day 2001. Only the very wise or the very foolish Briton dare break the sacred silence that traditionally fills the vacuum between the hullaballoo of the hustings and Election Day itself.

Clearly Bruce Haines, president of the nation’s Institute of Practitioners in Advertising, falls into the former category and although not revealing his political leanings, he publicly opined yesterday that the most memorable ad of the campaign was run by the Labour Party.

This epic work by Trevor Beattie of the London unit of TBWA superimposed the architectural marvel of Baroness Thatcher’s hairstyle on follically-challenged Tory leader William Hague.

Says Haines: "This will be the icon ad of the campaign. It's a personal attack, but it is not vicious and it reminds people who may have been dithering that if they don't vote, the party that will benefit are the Tories."

That Labour had the best of the campaign - at least in advertising terms - was agreed by Peter Jones, managing director of Grey Worldwide, London. "It's got to be Labour,” he said. “Their ads have been far more creative, interesting and impactful. It's all about creating and emotion, and Labour have touched a nerve.”

News source: CampaignLive (UK)