Telewest, Britain's number two cable group (in a field of two), has rebranded as Telewest Broadband.

The new name, intended to boost the group’s high-speed internet access services, will apply to all Telewest divisions and regional operations except its business-to-business unit, now known as Telewest Business.

Early in 2002, a consumer advertising and marketing campaign will evangelise the benefits of broadband.

News source: Media Week (UK)