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Telegraph Group and JWT Part Company

News, 24 October 2001


British newspaper publisher The Telegraph Group has split with J Walter Thompson, its agency of over eight years, and is already drawing up a shortlist of potential replacements.

Several shops have been approached by the group, which spends £7 million ($10m) on advertising annually. The decision was explained by marketing director Jeremy Deedes as reflecting the changing needs of the paper.

News source: CampaignLive (UK)