Italian telecoms company 3 has bought television station Canale 7 to kick start its digital service for cellphones.

The broadcaster, the fourth largest in Italy, is based in the north of the country and reaches around 40% of the population. It will be key in 3 Italia's plans to offer one of the first 'triple play' mobile services - telephony, TV and internet access in one device.

Canale 7 also has a terrestrial digital TV licence which should provide coverage for more than 70% of the country. 3 Italia has around 4.8 million customers.

The telco, which is majority owned by Hong Kong conglomerate Hutchison Whampoa, has announced a €220m ($259m; £151m) investment in mobile TV. Although it has not revealed how much it paid for Canale 7, reports have put the price at between €30m and €35m.

Data sourced from; additional content by WARC staff