PARIS: Tablet owners in France are making a rising number of purchases using these devices, and have registered a faster uptake of this activity than smartphone users.
According to a study by Médiamétrie, the research firm, 31.7m people had completed ecommerce transactions via a PC, a figure that had grown by 2% year on year.
Elsewhere, 4.5m shoppers did so utilising a smartphone, equivalent to a 32% lift compared with 12 months ago. This also constituted 21% of all individuals possessing this type of gadget.
Turning to tablets, a total of 960k consumers, or 29% of the current user base, had acquired goods and services through this channel, an expansion of 71% on an annual basis.
Exactly 90% of the web population conducted product research on the internet. A 40% share of tablet owners had engaged in this activity on their slate before buying in stores, the equivalent for mobile web users standing at 22%.
To date, 13% of the tablet audience had obtained apparel directly from this gadget, as had 11% upon discussing electronics. This can be measured against scores of 6% on both counts for mobile phones.
Amazon and eBay were among the most popular sites with tablet owners, ahead of Fnac and Cdiscount, the analysis revealed.
More broadly, some 3.2m people have already bought devices such as the iPad and Kindle Fire, representing 10% of households in the country.
Data sourced from Médiamétrie; additional content by Warc staff