Security which would put MI5 to shame surrounds J Sainsbury’s new TV campaign. The sagging supermarket chain is believed to have recruited cult TV chef , the laddish Jamie Oliver, to front new TV commercials after switching its account from M&C Saatchi to former incumbent Abbott Mead Vickers BBDO [WAMN, 2-Jun-00].

Lips were sealed at AMV which referred all inquiries to Sainsbury (which failed to return Campaign’s calls).

News Source: CampaignLive (UK)