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TRUE NORTH IN PARTNERSHIP TALKS WITH MERCEDES AGENCY, S&J

News, 31 August 2000


Hamburg-headquartered international agency Springer & Jacoby is mooting an international partnership agreement with True North Communications of Chicago and others - clearly with the blessing of its flagship client Mercedes-Benz. True North is the parent of FCB Worldwide, incumbent agency for DaimlerChrysler in the United States.

According to S&J: "We are talking to several possible partners, including True North, but no decision has been reached yet. Talks are ongoing; we don't know when they will be finalized." True North’s lips remained zipped on the matter.

Those in the know say that S&J, Germany’s number eight shop with billings of $409 million last year, although determined to preserve its independence, is seeking a partner to finance its European expansion.

News source: Advertising Age - Daily Deadline