Following an eight-month pilot, Toyota has extended for a further twelve months its 'exclusive advertiser' deal with global broadcaster Spike Internet Radio.
Eager to attract younger buyers across the globe, the Japanese car giant is attracted by the 18-to-25-year demographic for the station’s 24-hour internet radio service. Los Angeles-based Spikeradio.com has developed new fifteen and thirty-second flash animation spots for the Toyota brand.
Some 60% of the station’s audience is in North America.
News source: Advertising Age - Interactive Daily