The latest Federal Trade Commission report on tobacco advertising published yesterday revealed that marketing spending in 1998 rose nearly 19% to $6.7 billion.
The biggest increase was in value-added retail promotions, which rocketed 60% to $1.6 billion. Promotional allowances continued to be tobacco marketers’ largest single item of expenditure by far, zooming up by 18% to $2.9 billion.
Spending on newspaper advertising increased, countering a decline in magazine adspend.
News source: Advertising Age - Daily Deadline