BOSTON: TNS Compete has launched a new system that tracks the online behavior of consumers using the web via smartphones like the Apple iPhone, and which also utilises surveys to discover their preferences and opinions.

The Smartphone Intelligence Survey combines data drawn directly from the mobile internet with the ability to target market research questions at various key demographics among smartphone users.

Companies signing up to the new service will be provided with quarterly analysis of consumer behavior, as well as guidance on how to change their business practice in light of any new trends. 

Ryan Burke, managing director, telecoms and media at TNS Compete, says: "Not only are iPhone users downloading more applications, but owners of these devices are also more receptive to ads.

"This is something that marketers, carriers and OEMs [original equipment manufacturers] should consider when devising their strategies."

Data sourced from; additional content by WARC staff