When lunch is on the client, you’ve either won an award or lost the account.

The latter in the case of WCRS managing director Robin Wight – who learned while being lunched by Orange chief executive Hans Snook that his London-based agency is to lose the Orange business after six years of creating such classic slogans as “The future’s bright, the future’s Orange”.

Orange, recently acquired by France Telecom [WAMN, 31-May-00], suddenly finds itself a player in the global arena as the conduit for all the French giant’s international mobile businesses. According to The Times, Havas-owned WCRS is no longer thought to have the critical mass to service the account. “This decision has been made with huge reluctance,” an Orange insider is quoted as saying.

Interpublic’s Lowe Lintas & Partners has been chosen instead to hand the Orange business.

News source: The Times (London) [5-Aug-00]