Restaurant chain TGI Friday’s, owner of 500 eateries in 47 states, is reviewing its $40–$50 million national creative and media account.

The search will include seven-year incumbent, Dallas’s Publicis in the West, but is not confined to a specific region. “[The client] doesn’t seem to be tied to geographic considerations. They are really looking for the absolute best agency,” said Catherine Bension of Select Resources International in Los Angeles, which is overseeing the review.

Other than Publicis, no other agencies have so far been contacted. A decision is expected by the end of the year.

News sources: New York Times;