Four shops are left in the review of restaurant chain TGI Friday’s $40 million creative and media account, say sources.
The quartet still in the running are incumbent Publicis in Mid-America (Dallas), Deutsch (Los Angeles), McCann-Erickson (New York) and TBWA\Chiat\Day (Playa del Rey, California).
Seven have been dropped, including Fallon in Minneapolis, New York’s Kirshenbaum Bond Creative Network and the Martin Agency in Richmond, Virginia.
A decision is expected next month.
News source: Adweek.com