Britain's largest supermarket group Tesco is to launch a mobile phone service, hot on the heels of rival Sainsbury’s move into the mobile market [WAMN: 20-10-00].

Tesco’s scheme, the result of talks with a “a major network provider”, will be a pay-as-you-go service competing with other mobile operators. The company claims it will cost less than rival deals. “We have been able to negotiate one of the best deals on airtime – savings we will pass on to our customers”, stated chief executive Terry Leahy.

The package will include a text-messaging function which will allow Tesco to send information on special offers direct to subscribers’ phones.

News source: BBC Online Business News (UK)