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TEN LEFT IN FIGHT FOR FOR $15 MIL SKI-DOO ACCOUNT

News, 08 May 2000


Canadian aerospace and transport conglomerate Bombardier has honed a list of more than sixty ad shops competing for its $15 million Ski-Doo snowmobile account down to ten. The ten will shrink to four by the end of this month and the final decision will be made in late June. Ogilvy & Mather, Dearborn, Mich., resigned the account earlier this year.

Sourced from: Advertising Age - Daily Deadline