British-based international market research firm Taylor Nelson Sofres is to upload its entire information database to the internet, making it available to all customers.
Says chief executive Tony Cowling: "We have got the data. It's a matter of setting up the sites. I think we will do it by the second quarter of next year."
The initiative was unveiled as Taylor Nelson announced a 22% increase in interim pre-tax profits to £15.6 million. Shares rose 6p to 295p at the news.
News source: The Times (London)