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TABLOIDS BARE ALL IN FREE INTERNET SHOCK HORROR!

News, 01 April 1999

SURFING AND SEX could become synonymous as The Sun and The Mirror jump aboard the free Internet services bandwagon. The Sun aims to make a boob or two - in a market sector recently dismissed by Rupert Murdoch as 'heavily over-valued and unlikely to meet profit projections' - with its new service, CurrantBun.com, cockney rhyming slang for the paper’s title.

In a 12-page promotional pull-out, Sun editor David Yelland trumpeted the venture as 'the people’s portal', offering advice on 'geek speak' and 'netiquette' alongside direct-sell deals on hardware and software. Part-nering the paper in the venture is telemarketing and call centre sister-company Broadsystem Ventures.

The Mirror’s offering, branded ic24.co.uk [I see 24 a hours a day - geddit?], is a co-venture with Cable & Wireless Communications which will provide the telecoms interface. As ever, The Mirror lags behind its rival - readers must contain themselves until the end of next month when they will be favoured with full details of the venture.