In a 12-page promotional pull-out, Sun editor David Yelland trumpeted the venture as 'the people’s portal', offering advice on 'geek speak' and 'netiquette' alongside direct-sell deals on hardware and software. Part-nering the paper in the venture is telemarketing and call centre sister-company Broadsystem Ventures.
The Mirror’s offering, branded ic24.co.uk [I see 24 a hours a day - geddit?], is a co-venture with Cable & Wireless Communications which will provide the telecoms interface. As ever, The Mirror lags behind its rival - readers must contain themselves until the end of next month when they will be favoured with full details of the venture.