A new title will enter Britain’s Sunday tabloid newspaper market in September, as media baron Richard Desmond rolls out a Sabbath sibling of his Daily Star.

Part of Desmond’s Express Newspapers empire, the Sunday Star was originally scheduled to hit newsstands in May of this year, but the launch was postponed due to staff problems [WAMN: 05-Apr-02].

The new addition to Sunday’s red-top line-up may prompt an extension of the price war currently raging between The Sun and The Mirror in the daily market [WAMN: 24-Jul-02].

Rupert Murdoch’s News International is expected to slash the price of the News of the World – the Sun’s Sunday sister and Britain’s biggest selling paper – to minimise the impact of the Sunday Star.

The new paper will be edited by the daily title’s deputy Hugh Whittow. Its deputy and night editor will be Dave Harbord, a Daily Star veteran, with Michael Woods as chief sub-editor.

Data sourced from: BrandRepublic (UK); additional content by WARC staff