Dallas-headquartered Suiza Foods and Dean Foods in Illinois have announced that they will merge to form a US-wide dairy and specialist food business.

The deal, commented one analyst, “creates a powerhouse, which will now account for about 30% market share after six dairies are sold to alleviate antitrust concerns.”

Following the merger, the combined entity will retain the Dean Foods title, with around $10 billion in annual revenue. It will market drinks such as Kidsmilk and Fitmilk (both Suiza products), as well as regional brands Milk Chugs, Deans and McArthur (all Dean-owned).

News source: Advertising Age - Daily Deadline