The car industry has been a major factor in the rise in UK adspend through the third quarter.
Latest figures released by media analysts Thomson Intermedia and auditors KPMG show spend up 5% on the same quarter in 2004. But the rise was only one per cent above Q2 2005.
Retailers spent 8% less than in the same period last year, but 3% more than in Q2. Carmakers and dealers spent particularly strongly on print media.
Thomson describes the figures as "reasonably encouraging for an industry currently facing an uncertain future thanks to nervousness within the economy".
Data sourced from MediaGuardian.co.uk; additional content by WARC staff