Starcom Motive walked away with top honours at this year’s media awards, carrying off the Best Media Campaign award for the second year in a row.
Starcom won the prize for its ‘Movies that matter’ campaign for Stella Artois. Its work for the lager brand also won two other awards: Best Sponsorship and Best Use of Mixed Media.
Other prizewinners included New PHD (Best Use of Outdoor) for its TV Licence ads and MVi Total Sponsorship (Best Use of Radio) for managing to crowbar the phrase “We’ll DHL it over to you today” onto Capital FM every time someone won a prize.
Winner of the Media Achiever of the Year was Caroline Marchand, for her success in the classified sales market while at the Guardian.
News Source: CampaignLive (UK)