German newspaper giant Axel Springer plans to boost its presence in Poland by launching a new tabloid.
Europe's biggest newspaper publisher – already the second-largest media group in Poland – is preparing to launch new title Fakt on October 22. Described by board member Andreas Wieleas Springer's "most ambitious" Polish project to date, the tabloid will have an initial print run of 700,000 and be positioned as marginally more upmarket than the group's German title Bild.
Fakt will take on Polish tabloid Super Express, which has a circulation of 300,000, and the mid-market Gazeta Wyborcza, the nation's top title with sales of 420,000.
Rivals fear the launch of Springer's Polish paper will force down ad prices. Agora, owner of Gazeta Wyborcza, is planning a new tabloid of its own in response.
Springer is keen to expand beyond Germany. To this end it launched a Polish version of Newsweek last week.
Data sourced from: Financial Times; additional content by WARC staff