In the latest sport/internet tie-up, the National Basketball Association and Women’s National Basketball Association have signed a partnership deal with online sports media group

Among various cross-promotional ventures, SportsLine will sponsor NBA’s interactive talk show The NBA Beat, gain licensing rights and produce a fantasy game for

The online media company and its European and Asian division will also feature real-time scores and statistics for all NBA and WNBA games, featuring NBA logos on its site.

News source: Advertising Age - Interactive Daily