South Africa, arguably the globe's largest developed economy without a national direct marketing representative body, is poised to remedy that vacuum.

At the end of last month, two well attended meetings were held in Cape Town and Johannesburg, with more than one hundred participants in total from key organisations. Feedback from attendees indicates that the formation of a direct marketing industry national body is imminent.

The final stage will be set, again at the nation's prime commercial centres Johannesburg and Cape Town, in late January (respectively 24 and 26 January).

A number of sub-committees are already in place and addressing key issues, not least the looming deadline of 28 February 2006 for the industry to submit its proposals for South Africa's upcoming Data Privacy Legislation.

Data sourced from (South Africa); additional content by WARC staff