LONDON: Although WPP Group won't formally post its 2007 full-year accounts until Friday, Sir Martin Sorrell's hype machine is already in overdrive, confiding to eager journos that the group "slightly exceeded analysts' consensus expectations regarding revenues, earnings and margins".
Information trickling from the Farm Street bunker is that WPP will report profit before tax of £813m ($1.6bn; €1.08bn) on revenues of about £6.1bn, with operating margins of about 15 per cent.
According to the charade played between Sorrell and his performing newshounds, the WPP supremo, is "expected to say the outlook for the coming year is healthier than a year ago".
And the curtain line? "It is believed the usually slow month of January was quite strong for WPP."
Data sourced from Financial Times; additional content by WARC staff