After less than four months as a colony of the WPP empire, the former Young & Rubicam integrated marketing subsidiary Impiric has lost its chairman and chief executive Jay Bingle.

Insiders say that Bingle was shown the door after an eyeball-to-eyeball with group chief executive Sir Martin Sorrell, who, according to one mole, “holds him accountable for the name change [from Wunderman Cato Johnson]. If it were possible to reverse it, WPP would." Bingle was also in the firing line for the shop’s less than sparkling performance which lags that of sibling network OgilvyOne.

Bingle, who joined Wunderman Cato Johnson in April 1998, was responsible for its rebranding as Impiric and the expansion from traditional direct marketing and sales promotion into consulting, e-commerce and data management services.

A replacement is sought.

News Source: CampaignLive (UK)