Following a seven month study on the advisability of a global media planning/buying review, Sony Corporation is set to put its $1 billion business up for grabs.

Exactly when the button will be pressed is unknown but it is thought to be imminent. Nor is it certain whether Sony will appoint a single global shop or split the business among several agencies on a geographic basis.

Since February, a cavalcade of senior media executives has trodden a trail through the deep-pile carpet at Sony headquarters in the US and elsewhere, among them top brass from Bcom3, Interpublic Group, Omnicom, Publicis Groupe and WPP Group. According to insiders, no pitches took place – or were invited – at these meetings.

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