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Snapchat daily use passes Twitter

News, 06 June 2016

LOS ANGELES/NEW YORK: Snapchat, the image-sharing mobile app that is very popular with young people, now has more daily users than Twitter, according to new analysis.

As reported by Bloomberg, sources familiar with the latest figures revealed that the four-year-old company has 150m daily users, up from 110m in December.

Based on an average of analysts' estimates, Bloomberg calculated Twitter has fewer than 140m daily users, which means Snapchat is the latest app to overtake Twitter following the likes of Instagram, Facebook Messenger and WhatsApp.

Twitter's most recent quarterly earnings report showed it had 310m active monthly users in Q1 2016, after gaining just 5m new users since the previous quarter.

But Twitter's Chief Financial Officer Anthony Noto said last year that around 44% of its monthly active users log in each day across its top 20 markets, leading Bloomberg to estimate that Twitter has 136m active daily users.

Twitter is still far more popular than Snapchat in terms of social media news consumption, according to a recent report from the Pew Research Center, but Snapchat's rapid growth is being driven by features that appeal to younger users.

More and more teens and users in their twenties are using Snapchat's "My Story" feature to post video snippets, and the social network is increasingly being used in place of texting.

Snapchat revealed in April that more than a third of its daily users create "stories" and that users watch 10bn videos a day on the app, up from 8bn in February.

Commenting at the time, Robert Peck, an analyst at SunTrust Robinson Humphrey, said: "People's behaviour is changing so that photos are being used as speech instead of a repository for memories."

In addition to "My Story", Snapchat has also been keen to bolster its chat function and earlier this year it announced a host of new multimedia features, including audio and video "notes", stickers, and a new "Auto-Advance Stories" tool.


Readers can download Warc's Guide to Advertising on Snapchat

Data sourced from Bloomberg; additional content by Warc staff