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Size Matters at The New York Times

News, 07 August 2007


NEW YORK: Big Apple daily The New York Times is now appearing in a smaller format, having trimmed 1.5 inches from its width. The changes, which came into effect yesterday (Monday), follow similar re-sizing by the Wall Street Journal, The Washington Post and the Los Angeles Times.

NYT spokeswoman Diane McNulty said the move will save the paper around $10 million (€7.25m; £4.9m) a year. It will also allow it to sell ad space in the same sizes used in other titles. Until now ads have had to be resized to fit in the NYT's pages.

Data sourced from Wall Street Journal Online; additional content by WARC staff