The latest data released Tuesday by the Publishers Information Bureau in New York reports a year-on-year fall in ad pages of 6.3% averaged across all US magazine during the month of May.
But the rate of decline was arrested. The May data compares favorably with March (down year-on-year by 10%) and with April (minus 10.8%).
Averaged over the first five months of 2002, ad pages fell 11.6 percent compared with the same period last year.
Data sourced from: New York Times; additional content by WARC staff