New figures from America’s Audit Bureau of Circulations show a huge rise in second-half newsstand (single-copy) sales of news-based publications – in part attributed to September 11 – while those for many other categories suffered.
Newsstand sales for Newsweek (which has a paid circulation of 3.3 million) leaped 80.5%; those for Time (4.2m) surged 80.2%; while US News & World Report (2.1m) was up 42.1%. Also doing well was People, whose circulation rose to 3.7m, well ahead of its rate base of 3.25m.
However, it was not such a good six months for non-news titles. Business publications in particular suffered: single-copy sales of Inc (665,000 overall circulation) tumbled 57.1%, Fortune (860,000) dropped 23% and Forbes (921,000) slumped 34.1%.
The teen sector showed mixed results. The circulations of Teen and Seventeen dropped 22.8% and 1.8% respectively, the latter falling to 2.33m (below its rate base) after a 19.1% slide in newsstand purchases. YM stayed flat at 2.2m, despite a 17.8% drop in single-copy sales, while there were circulation rises for CosmoGirl (up 39.5% to 838,964) and Teen People (up 2.4% to 1.6m).
Several other magazines failed to meet their rate bases, including National Geographic, Vegetarian Times and Modern Maturity.
Data sourced from: MediaWeek.com (USA); additional content by WARC staff