LONDON: Preliminary data from Nielsen Media Research has placed MediaCom at the top of the UK media agency league for 2006, despite a 7.4% slide in billings. The WPP Group-owned business has now held the top spot for five consecutive years.
The figures, published by UK trade magazine Media Week, show MediaCom bought £884 million ($1.7bn; €1.3bn) of advertising through 2006 - across TV, press, cinema, radio and outdoor - £100m more than runner-up, Omnicom Group's OMD. The figures do not include online spend.
WPP's MindShare fell from second place last year to third, handling £731m - a 4.7% fall in billings. Starcom held on to fourth place while Carat slipped into fifth from third spot in 2005.
Data sourced from Media Week (UK); additional content by WARC staff