LONDON/WASHINGTON: Warc has announced judges from Coca-Cola, Nike, Reckitt Benckiser, Yahoo and a raft of top international agencies to award the $10,000 Warc Prize for Ideas and Evidence.
The Prize – which is free to enter – is a global search to identify innovations in effective integrated communications.
It offers a cash prize of US$10,000 (€7,381; £6,522) to the author(s) of the best case study from any discipline, country or budget size which is uploaded to www.warc.com/prize by May 11.
Alex Bogusky, chief creative insurgent of MDC Partners and founding partner of Crispin Porter + Bogusky, will chair the Prize's judging panel.
From the client-side, this panel now includes Simon Pestridge, global brand director, sportswear at Nike and Linda Kovarik, regional creative director, Asia Pacific for Coca-Cola.
They will be joined by Charlotte West, the regional marketing director for Reckitt Benckiser in South Asia.
Laura Chaibi, director of EU research at Yahoo, Tim Broadbent, global effectiveness director of Ogilvy & Mather Beijing and Gabriel Saenz de Buruaga, co-ceo of Havas Digital will all represent the ad industry.
Nigel Morris, ceo of Aegis Media North America, Tony Wright, chairman of Lowe + Partners Worldwide and John Woodward, planning director of Publicis Worldwide are also on the panel.
Data sourced from Warc; additional content by Warc staff