Three of New PHD’s top-level staff are leaving to form an independent communications agency. Jon Wilkins, joint managing director, John Harlow, managing director of New PHD’s strategic communications agency, Rocket, and Will Collin, director of strategic services, aim to simplify the communications process through the new company, which will be called Naked Communications. The new agency will work with advertisers, media owners, and creative and media agencies to "put creative media thinking back in at the briefing stage", according to Harlow.

CampaignLive (UK)