A proposed amendment to a major education bill currently passing through the US Senate could restrict the amount of information marketers can glean from schools.

The amendment, due to be voted upon next week, would force school districts to seek parental permission before passing information to marketers, even if it does not include the details of individual students. It has been sponsored by Republican senator Richard C Shelby (Alabama) and Democrat Christopher Dodd (Connecticut), and has received the backing of Democrat Hillary Clinton (New York).

In response, the Association of National Advertising has contacted senators with a letter opposing the amendment.

News source: Advertising Age - Daily Deadline