A bill regulating unsolicited email has been approved by the Senate Commerce Committee and passed to the Senate floor.
Introduced by Senator Conrad Burns (Republican, Montana), the legislation would make it illegal for so-called ‘spam’ emails to carry false or misleading information in the subject box or in the header. All such missives would also have to carry a valid return address.
In addition, the Committee approved the consumer privacy legislation introduced by Ernest Hollings (Democrat, South Carolina) and recently amended to cover offline as well as online marketers [WAMN: 20-May-02].
Data sourced from: AdAge.com; additional content by WARC staff