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Sega Plans Account Consolidation

News, 04 February 2002

Computer game manufacturer Sega of America is reportedly aiming to consolidate its duties at a single shop.

The client’s annual spend is around $25 million, split between its sport and entertainment businesses – handled last year by the San Francisco offices of Foote Cone & Belding Worldwide and Leagas Delaney respectively.

One of these two shops is expected to get the consolidated business, say sources, or failing that a review will be launched shortly.

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